Better School Choice
Identifying the Problem
Parents face a stressful and time-consuming process when searching for the right school for their kids.
Approach/Strategy
Affinity diagram method for interviews and empathy map creation.
Determined critical features for the prototype: Map feature, Filtering, School Selection Preview.
Jobs to be Done statements for testing.
Rapid sketching for creative exploration.
User flow diagram for visualization.
Execution
Low-fidelity prototype tested on three participants.
Positive results: Participants completed tasks within the allocated time, resulting in a high satisfaction score.
Created a style tile with a friendly, approachable, and confident color scheme for the high-fidelity prototype.
Results/Impact
Successfully addressed the stressful school-search problem for parents.
Participants' positive feedback during testing validated the effectiveness of the prototype.
Next Steps
Create a list view to complement the map view.
Enhance the school page for a more comprehensive user experience.